Oldies but Goodies
Walk & Knock / WSUV DTC
Senior Seminar & Social Media Promotion Team
This project was part of my senior experience at Washington State University Vancouver, where completing a Senior Seminar was required for graduation from the Digital Technology & Culture (DTC) program. Students were organized into groups based on their specialties and interests, and I was proud to be part of the Social Media Promotions team. As our project, we focused on rebranding Walk & Knock, Clark County’s largest and oldest annual food drive, in response to the challenges posed by the global pandemic in 2020. From May to December, we collaborated remotely to create a variety of media, including videos, infographics, logos, and social media content, while also introducing the new initiative, Drive & Drop. In my role, I developed a detailed Excel deliverable that charted our social media strategy. Each week, my team and I crafted a content calendar, including captions and hashtags, and analyzed public engagement metrics. It was a rewarding experience to work with such a meaningful organization during a transformative time.
Animal Crossing New Horizons Case Study
DTC 330 Group Project
My classmate Mykell Sloan and I conducted a social media case study on the launch of Animal Crossing: New Horizons (ACNH), one of the most successful video game releases during COVID-19. We monitored Nintendo’s social media activity, capturing daily screenshots of their posts and analyzing their marketing strategies, hashtag usage, and engagement across various platforms. By comparing ACNH to similar games, we compiled our findings over a couple of months leading up to the game’s release. This was our final project for our Digital Technology & Culture 330 class. I was thrilled to finally play the game after studying it so closely!
Mikael’s Web
DTC Group Project
Of all the projects I worked on at Washington State University, this group final project was my favorite. Mikael’s Web is a short indie game created through remote collaboration. As the background illustrator, I focused on researching fantasy settings and landscapes. Each team member contributed detailed ideas for scenarios, character backstories, and moral dilemmas. One aspect we loved about our protagonist, Sabra, is that she is a woman of color who is also asexual, driven by her goal to become the strongest fighter in the world. From the start, we aimed to feature a diverse cast with LGBTQ+ characters, people of color, and a character with a disability. In a fun twist, we decided to model the villain after our professor, Michael Rabby—who found it hilarious!
Losing Light
DTC Group Project
Game Design: Losing Light was a remote collaborative pitch for a game. Our team created Losing Light as a multiplayer experience featuring virtual reality elements, stunning visuals, and user-friendly mechanics. We drew inspiration from Molly Burke, a renowned motivational speaker with Retinitis Pigmentosa. Motivated by her story, we aimed to develop a game that emphasizes the vital role of guide dogs for individuals experiencing vision loss. My contribution focused on researching and developing game mechanics to prioritize user comfort.
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